11.28.2006
11.27.2006
11.22.2006
Out of Our Minds: Learning to be Creative
| Sir Ken Robinson makes an entertaining (and profoundly moving) case for creating an education system that nurtures creativity, rather than undermining it. Robinson is author of "Out of Our Minds: Learning to be Creative", and a leading expert on innovation and human resources. (Recorded February 2006 in Monterey, CA. Duration: 20:03) - More TEDTalks at http://www.ted.com | |
11.21.2006
Predictions for 2007
1. America will invade Mars. Sometime in February. We've pissed all the locals off. The universe is sure to have some untapped resources we can plunder while not being spotted for a few centuries.
2. Congress, the Church and Hollywood will merge to form a new mega-media-studio-production house known as the 'e-state.'
Finally accepting the internet as viable resource, publicly admitting they've mastered it as a propaganda machine.
This will eliminate the use of the terms first, second, third and fourth estates from all languages including Martian.
3. Google will continue to bye shit.
4. Technology will crash. Clients will want a refund.
5. Helvetica will be punished mercifully by Frutiger in an MTV celebrity death-match. Towards the end of the second-round, Mrs Eves will
enter the ring claiming, "I'm the new Serif in town." At which point, Vag-Rounded will make an appearance and apply the Bold-Condensed move,
kerning Mrs Eves into oblivion...or illegibility, whatever your fancy is.
6. Newspapers will become the size of a small tri-fold pamphlet, distributed in small knock-knock clubs and coffee houses.
Publishing your own Plog on a small 2-color press will be cool, again. Cool-hunters, sharpen those spears, this one's a sure thing.
This all happens after the internet crashes.
7. All fine-artist's will be hung against an audio back-drop of "Feelings," by Pink-Floyd. Those that escape persecution will go into hiding, re-emerging years later under the guise; Creationists. Which implies a plausible plan of action for societies newly inaugurated 'consumer generated content.'
8. Space--will be filled.
9. Earths's orbiting planets will be re-aligned allowing more natural light in for a better shot of the KFC logo.
DP and Post-production costs where getting expensive. Seemed like a reasonable request at the time, but then the sun exploded
and we all drowned. The entire event is caught on film and posted on YouTube.
10. ADD will be cured by adding a Y. ;)
11. America will invade our homes claiming, "We know you have Mass Intelligence and plan to use it as a weapon, give us your computers
and turn your TVs back on." They'll offer us a freshly printed Plog too.
12. One of Alan Watts's Chapter Titles { Man, Women & Nature }, "The World is Nonsense," will be republished under the title, " F-it," 18-24 year-old demographics suck it up, CP+B has an AD on the inside-front cover. They'll win a local and regional ADD-Y.
13. The Medical/Pharmicutical companies of the world will acknowledge a very simple fact about [our] life; We're still a species first and foremost. Mental health, disabilities, mutations, disease, viruses, are all a result of species still adapting and evolving. Quit poisoning us. Your really going to f-things up. There's a bigger picture, one that exceeds the quarterly earnings spreadsheet.
14. Juan Show will replace One Show. Because it's ironic, and funny too. And I want a shiny toothpick award instead.
15. Hand gestures will be replaced with the use of punctuation--expressed through bodily functions. Air-quotes will be replaced with belching. Carry toilet paper, the "!" get's dirty.
16. Someone will write a book about something that went terribly wrong and how it could have been prevented.
17. Activism will become organized and classified as non-profit by the federal government. Nothing really changes, but I get to keep my "i love porn," button.
anyone else have any predictions?
2. Congress, the Church and Hollywood will merge to form a new mega-media-studio-production house known as the 'e-state.'
Finally accepting the internet as viable resource, publicly admitting they've mastered it as a propaganda machine.
This will eliminate the use of the terms first, second, third and fourth estates from all languages including Martian.
3. Google will continue to bye shit.
4. Technology will crash. Clients will want a refund.
5. Helvetica will be punished mercifully by Frutiger in an MTV celebrity death-match. Towards the end of the second-round, Mrs Eves will
enter the ring claiming, "I'm the new Serif in town." At which point, Vag-Rounded will make an appearance and apply the Bold-Condensed move,
kerning Mrs Eves into oblivion...or illegibility, whatever your fancy is.
6. Newspapers will become the size of a small tri-fold pamphlet, distributed in small knock-knock clubs and coffee houses.
Publishing your own Plog on a small 2-color press will be cool, again. Cool-hunters, sharpen those spears, this one's a sure thing.
This all happens after the internet crashes.
7. All fine-artist's will be hung against an audio back-drop of "Feelings," by Pink-Floyd. Those that escape persecution will go into hiding, re-emerging years later under the guise; Creationists. Which implies a plausible plan of action for societies newly inaugurated 'consumer generated content.'
8. Space--will be filled.
9. Earths's orbiting planets will be re-aligned allowing more natural light in for a better shot of the KFC logo.
DP and Post-production costs where getting expensive. Seemed like a reasonable request at the time, but then the sun exploded
and we all drowned. The entire event is caught on film and posted on YouTube.
10. ADD will be cured by adding a Y. ;)
11. America will invade our homes claiming, "We know you have Mass Intelligence and plan to use it as a weapon, give us your computers
and turn your TVs back on." They'll offer us a freshly printed Plog too.
12. One of Alan Watts's Chapter Titles { Man, Women & Nature }, "The World is Nonsense," will be republished under the title, " F-it," 18-24 year-old demographics suck it up, CP+B has an AD on the inside-front cover. They'll win a local and regional ADD-Y.
13. The Medical/Pharmicutical companies of the world will acknowledge a very simple fact about [our] life; We're still a species first and foremost. Mental health, disabilities, mutations, disease, viruses, are all a result of species still adapting and evolving. Quit poisoning us. Your really going to f-things up. There's a bigger picture, one that exceeds the quarterly earnings spreadsheet.
14. Juan Show will replace One Show. Because it's ironic, and funny too. And I want a shiny toothpick award instead.
15. Hand gestures will be replaced with the use of punctuation--expressed through bodily functions. Air-quotes will be replaced with belching. Carry toilet paper, the "!" get's dirty.
16. Someone will write a book about something that went terribly wrong and how it could have been prevented.
17. Activism will become organized and classified as non-profit by the federal government. Nothing really changes, but I get to keep my "i love porn," button.
anyone else have any predictions?
11.12.2006
Advertising get's sweeter
A Buy That Melts In Your Mouth, Not In Your Hand
IN WHAT IS LIKELY ONE of the sweetest new media offerings in a while, MasterFoods will go from being a media buyer to a media seller, offering other marketers a chance to place their corporate and consumer brands, logos and other messages on M&Ms chocolate candies. The new offering, dubbed "My M&Ms My Branding," includes brand placement on up to 17 of the 22 colors M&M offers.
thanks AdverLab
IN WHAT IS LIKELY ONE of the sweetest new media offerings in a while, MasterFoods will go from being a media buyer to a media seller, offering other marketers a chance to place their corporate and consumer brands, logos and other messages on M&Ms chocolate candies. The new offering, dubbed "My M&Ms My Branding," includes brand placement on up to 17 of the 22 colors M&M offers.
thanks AdverLab
11.08.2006
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Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor–a marketplace that evolves organically based on consumer interaction and feedback. A company and their agency-both accountable for their products, services and ideas. Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is systematic growth based on interoperation without ration. Mass communications leveraged by the individual. Products and services rising and falling on their own merits. Someone googles "sucker born everyday," every minute. Advertising talks too much, art requires no explanation and we live in the middle. Create relevancy.
